To understand how our markets might evolve, we conduct detailed studies into the way our commodities are used from the mine gate to the high street.
We build granular models of every step of commodity use. The analysis is broken down by country and region, sector and sub-sector. These models are combined with macro-economic analysis to predict how developments outside the immediate world of commodities will influence our markets.
This detailed analysis helps us monitor how consumer demand evolves over time; to focus our research on what’s most important; and recalibrate swiftly when circumstances shift.