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A new visual identity has been created for the BHP Billiton Mitsubishi Alliance, under which BHP Billiton and Mitsubishi share equal ownership and management of seven Central Queensland coal mines and the Hay Point coal export terminal near Mackay.

Announcing the new visual identity, BHP Billiton Mitsubishi Alliance CEO Dave Murray said a new logo will introduce the new entity to all stakeholders who are involved in the conduct of the group's Queensland coal business.

"The logo is designed to illustrate a 'coming together' of two separate entities to form a single-minded organisation showing qualities of dynamism, innovation and growth potential," Mr Murray said.

"The Alliance was established because both partners have a common vision for what is required to secure a competitive and viable long term coal business in Queensland."

The strategic partnership brings together a diversity of operational and marketing experience and strengths, which will support production of a broad range of high quality coals from the Blackwater, Goonyella, Peak Downs, Saraji , Norwich Park, Gregory and Crinum mines.

The mines managed by the BHP Billiton Mitsubishi Alliance have a capacity to produce over 50 million tonnes of coal annually, which is sold to over 60 customers in 24 countries.

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